Question: Estimating a customer s lifetime purchasing potential is important because it helps marketers to Multiple Choice select the right channel of distribution. decide whether to

Estimating a customers lifetime purchasing potential is important because it helps marketers to
Multiple Choice
select the right channel of distribution.
decide whether to place ads online or in magazines.
recognize that mass marketing is the best way to reach customers.
devise long-range plans and strategies for building customer relationships.
make a quick sale on a product.

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