Question: Estimating a customer's lifetime purchasing potential is important because it helps marketers to make a quick sale on a product decide whether to place ads

Estimating a customer's lifetime purchasing potential is important because it helps marketers to
make a quick sale on a product
decide whether to place ads online or in magazines
recognize that mass marketing is the best way to reach customers
select the right channel of distribution
devise long-range plans and strategies for building customer relationships
Estimating a customer's lifetime purchasing potential is important because it helps

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