Question: Ethical thinking and its practice within the PR industry is complex. Practitioners will often face pressure from the industries and corporations they represent, which can

Ethical thinking and its practice within the PR industry is complex. Practitioners will often face pressure from the industries and corporations they represent, which can lead to unethical decision-making. Discuss this statement in relation to the James Hardie Industry Limited (JHIL) case study and the fully funded media release. Draw on relevant theoretical perspectives and resources covered in the Study Guide to explain what some of the consequences of this could be to individual practitioners, the organisations they represent and society more broadly. How do closed knowledge cultures in workplaces (Thompson & Thompson 2008) contribute to ethical lapses in public relations and what can be done about it?

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