1. Evaluate current strategic position and the options available to Sonance.
2. Which option should Sonance pursue: develop and promote the ultra-luxury Architectural Series, and at what price point? Focus on basic in-wall speakers for production home developers and sell directly to the builders? Continue to pursue growth through the direct-to-consumer retail strategy? What about iPort? Or, should they just keep focusing on the Original Series? Please assess the risks of each product introduction option.
3. What should Ari Supran do to generate profitable and sustainable growth for the company and sales momentum for Sonances products? Should he change Sonances marketing strategy to target consumers directly? target the developers of production home developments? target architects and interior designers designing custom homes? try to win back the high-end custom installers Sonance had lost under the previous management?

1. How does your proposal position Sonance for the best short-and long-term success in the presence of competitors? Any other ideas for future expansions