Evaluate Source performances based on data:

$1-$ How would you change CPI targets and budgets by examining sources according to their profitability?

$2-$ Which sources would you blacklist and why?

$3-$ Can you evaluate the total profitability of Platform A$?$

Media Source Source Installs Total Cost CPI Retention D$1$ Retention D$7$ Revenue d$0$ Revenue D$7$

Platform A Source $511510$ $$4\mathrm{.}3420,3839,20\%15,88\%$ $$209$ $$961$

Platform A Source $46739$ $$4\mathrm{.}6040,6847,40\%22,20\%$ $$178$ $$801$

Platform A Source $135010$ $$2\mathrm{.}7380,5539,72\%17,78\%$ $$127$ $$489$

Platform A Source $274663$ $$1\mathrm{.}3600,2932,41\%14,51\%$ $$46$ $$234$

Platform A Source $243736$ $$1\mathrm{.}4600,3938,92\%17,28\%$ $$61$ $$261$

Platform A Source $23582$ $$5\mathrm{.}1061,4351,16\%25,92\%$ $$351$ $$1\mathrm{.}317$

Platform A Source $163327$ $$2\mathrm{.}1940,6649,16\%25,23\%$ $$96$ $$374$

Platform A Source $203278$ $$2\mathrm{.}0170,6245,40\%23,79\%$ $$74$ $$383$

Platform A Source $153256$ $$2\mathrm{.}1950,6748,01\%21,22\%$ $$102$ $$440$

Platform A Source $93210$ $$3\mathrm{.}3751,0553,80\%26,63\%$ $$291$ $$1\mathrm{.}007$

Platform A Source $343160$ $$1\mathrm{.}1430,3641,60\%14,24\%$ $$105$ $$404$

Platform A Source $602781$ $$5170,1936,86\%10,80\%$ $$20$ $$88$

Platform A Source $252769$ $$1\mathrm{.}4420,5242,11\%17,92\%$ $$74$ $$298$

Platform A Source $222754$ $$1\mathrm{.}5430,5643,78\%15,54\%$ $$53$ $$227$

Platform A Source $172561$ $$2\mathrm{.}0820,8155,71\%25,81\%$ $$153$ $$588$

Platform A Source $652524$ $$4530,1847,11\%14,08\%$ $$44$ $$174$

Platform A Source $112454$ $$3\mathrm{.}2061,3152,44\%25,46\%$ $$245$ $$931$

Platform A Source $352384$ $$1\mathrm{.}0440,4434,19\%12,04\%$ $$50$ $$258$

Platform A Source $72173$ $$3\mathrm{.}8011,7551,18\%25,41\%$ $$286$ $$957$

Platform A Source $902084$ $$3300,1641,65\%17,05\%$ $$12$ $$90$

Platform A Source $1552076$ $$1880,0937,51\%12,93\%$ $$15$ $$64$

Platform A Source $1602003$ $$1780,0939,93\%14,28\%$ $$6$ $$38$

Platform A Source $81998$ $$3\mathrm{.}6161,8135,46\%17,56\%$ $$239$ $$752$

Platform A Source $1521960$ $$1900,1038,95\%14,42\%$ $$7$ $$34$

Platform A Source $1141934$ $$2500,1340,95\%11,55\%$ $$8$ $$43$

Platform A Source $961928$ $$2930,1535,26\%12,67\%$ $$17$ $$87$

Platform A Source $281761$ $$1\mathrm{.}2510,7151,16\%26,86\%$ $$122$ $$419$

Platform A Source $561743$ $$5770,3351,50\%19,75\%$ $$53$ $$191$

Platform A Source $381669$ $$9520,5745,28\%22,28\%$ $$44$ $$203$

Platform A Source $1251606$ $$2220,1433,36\%8,01\%$ $$43$ $$66$

Platform A Source $181595$ $$2\mathrm{.}0781,3053,59\%26,69\%$ $$215$ $$610$

Platform A Source $1051565$ $$2740,1840,42\%16,17\%$ $$14$ $$65$

Platform A Source $851451$ $$3510,2447,08\%13,95\%$ $$19$ $$89$

Platform A Source $211447$ $$1\mathrm{.}7731,2346,68\%25,39\%$ $$128$ $$512$

Platform A Source $301407$ $$1\mathrm{.}2210,8746,52\%23,14\%$ $$45$ $$184$

Platform A Source $531404$ $$6190,4451,24\%15,75\%$ $$52$ $$143$

Platform A Source $721254$ $$4070,3234,39\%13,77\%$ $$44$ $$188$

Platform A Source $431188$ $$7330,6242,87\%19,07\%$ $$49$ $$176$

Platform A Source $401186$ $$8470,7159,45\%29,12\%$ $$73$ $$317$

Platform A Source $311160$ $$1\mathrm{.}1771,0152,63\%25,70\%$ $$110$ $$399$

Platform A Source $331146$ $$1\mathrm{.}1541,0148,76\%28,03\%$ $$97$ $$338$

Platform A Source $321110$ $