Evaluate the following mission statement of Celestial Seasonings. How many points would Campbell give it? Our mission
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Evaluate the following mission statement of Celestial Seasonings. How many points would Campbell give it? Our mission is to grow and dominate the U.S. specialty tea market by exceeding consumer expectations with the best tasting, 100% natural hot and iced teas, packaged with Celestial art and philosophy, creating the most valued tea experience. Through leadership, innovation, focus, and teamwork, we are dedicated to continuously improving value to our consumers, customers, employees, and stakeholders with a quality-first organization.
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ISBN: 978-0324829556
10th Edition
Authors: Willian M Pride, Robert J. Hughes, Jack R Kapoor
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