Evaluate ways in which changes within this McDonald's MACRO environment might impact upon its marketing strategies and activities.

You must incorporate marketing theory:

Within an evidence$-$based scenario of a potential change in any of the MACRO environment forces of McDonald's Fast Food :

A$)$ Critically evaluate the company$$s strategies for:

Sustainable competitive advantage

Segmentation, Targeting and Positioning $($STP$),$ and

Branding

Give references APA style