Question: The overall aim is to evaluate ways in which changes within this organisation's MACRO environment might impact upon its marketing strategies and activities. Within a

The overall aim is to evaluate ways in which changes within this organisation's MACRO environment might impact upon its marketing strategies and activities.

Within a hypothetical scenario of a potential change in any of the MACRO environment forces of your chosen organisation:

A)Critically evaluate the company's strategies for sustainable competitive advantage, segmentation (including targeting andpositioning) and branding

B)Identify and critically assess two opportunities for growth within the organisation's MACRO environments

C)Make clear links to the marketing theory that underpins your work

D)Write a logical, well-presented and accurately referenced piece of work

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