Question: The overall aim is to evaluate ways in which changes within this organization's MACRO environment might impact upon its marketing strategies and activities. Question 1.

The overall aim is to evaluate ways in which changes within this organization's MACRO environment might impact upon its marketing strategies and activities.

Question 1. Critically evaluate the company's strategies for sustainable competitive advantage, segmentation (including targeting and positioning) and branding.

Question 2. Identify and critically assess two opportunities for growth within the organization's MACRO environments.

Question 3. Make clear links to the marketing theory that underpins your work.

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