Evaluate When developing your marketing budget, be sure to estimate expenses and revenue as realistically as possible, and ensure you know exactly what you are spending. Typically, marketing budgets tend to exceed the limit, so it is essential to determine a limit. Respond to the following: Discuss which type of advertising (direct, creative, or call-to-action) will be your priority at this point in the life of your venture. Explain why this type is a priority over the other options and what you will gain by using this type of advertising before the others.