Select two industries with different demand factors.

1. For each industry, indicate what economic series you would use to predict the growth for the industry. Discuss why the economic series selected is relevant for this industry.
2. For one of the industries prepare a scatterplot of industry sales per share (or any other industry performance data) and observations from the economic series you suggested for this industry for the most recent 10 years. Based on the results of the scatterplot, discuss whether the economic series was closely related to this industry’s sales and discuss the stage of your industry in its life cycle.
3. Evaluate your industries in terms of the five factors that determine an industry’s intensity of competition. Based on this analysis, what are your expectations about the industry’s profitability in the short-run (1 or 2 years) and the long run (5 to 10 years)?

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According to Michael Porter there are five factors that ... View the full answer