Evaluate your product as an innovation as it is perceived by the intended market. Consider each of the following:

• Relative advantage
• Compatibility
• Complexity
• Trialability
• Observability

2. Note any major problems and/or resistances to product acceptance based on the preceding evaluation

2. The Market. Describe the market in which the product is to be sold.

Selected Country Constraints. Discuss any relevant PESTL elements.

Consumer Buying Habits. Profile the typical consumer in the selected country. Consider the following:

• Product-use patterns
• Product feature preferences
• Shopping habits etc.

3. SWOT Analysis Use appropriate analytical tools (i.e. VRIO, 5 Forces etc.) and perform a SWOT analysis. Summarize and match only the key elements that will provide the Company with some temporary/sustained competitive advantage to neutralize/mitigate primary threats and capitalize on the most attractive opportunities.

4. Distribution - Logistics.

2. Transportation mode
4. Packing i.e. marking, labelling, containerization etc.
6. Storage
8. Documentation required