Evaluating 1, 2, and 4 with correct sbus. 1)not the correct sbus but only some o fthem, what is confusing. All 7 were listed in the annual report on the first page after the title page. 2) you need increase investments for stars and maintain for cash cows. 4)the first column is supposed to have sbus not brands. You really need to use the annual report to find the sbus.

Here is a website with a definition: https://smallbusiness.chron.com/difference-between-strategic-business-unit-division-22242.html

This is the link about the text book in pdf. Thank you. https://vtechworks.lib.vt.edu/bitstream/handle/10919/99282/Strategic-Management.pdf?sequence=22&isAllowed=y

1) Use Nestle's annual report to identify their strategy business units and position them on the Boston Consulting Group Matrix below. SBU stands for strategic business units. Note in the Nestle annual report they call them Businesses. In the 2020 they have their sbus listed two ways: one by operation (3.1) and one by product (3.2). They are the company's profit and loss centers. Each has its own set of competitors and thus firms use different business level strategies in each sbu. You should use their product sbus for this exercise (3.2) Here is a website with a definition: https://smallbusiness.chron.com/difference-between-strategic-business- unit-division-22242.html High Relative Market Share Low Relative Market Share High Growth Low Growth2) For each SBU in #1, Identify the investment and business level strategies Strategic Business Investment (increase, maintain Business level strategy or decrease) (Differentiation, Cost based, or Focus - chapter 6 in Mastering strategic management)4) For each SBU (they list 7) what International strategy did Nestle use to keep in non-domestic markets? And what role did partnerships play in that strategy? Be sure to read the definitions of each strategy and type of partnership (see figure 9.9) Strategic Business International strategy (Chapter Role of partnerships (SEE TABLE 9, figure 9.9) 7.9)