Evaluation Phase of Decision Process In this task we explore the third phase of the consumer decision process, which is the evaluation of alternatives. From the various smart TV options listed below, which one would you choose based on the six product attributes provided? On what basis did you make your choice? Our Choice of Smart TVs

Evaluation Phase of Decision Process In this task we explore the third phase of the cansumer decision process, which is the evaluation of altematives. From the various smart TV options listed below, which one would you choose based on the six product attnbutes provided? On what basis did you make your choice? Our Choice of Smart TVs Discussion Questions - Which TV did you choose? Why did you consider this TV to be the best choice? - Which decision rule did your approach/selection most resemble? - How helpful is it for marketers and retailers to understand the different types of decision rules/processes that consumers may use? In what ways could they utilize this information? Course Discussion Board Guidelines \& Rubric Be thoughtful in your responses, use proper grammar (no text-style), and proper punctuation. For original responses, you will be expected to write at least 1-2 paragraphs (minimum 250 words), and for classmate responses you all be expected to write at 2-3 woll-written sentences. The readings and the responses should take between 4-5 hours each week, so plan accordingly. Not responding to a peer or responding with a simple affimation of agreement or "Good Job" posts will be subject to up to 15 point penalty, so make sure you are substantively responding to others as this is a replacement for our in-person attendance and discussions and is considered our digital classroom. Posts that contain grammar or spelling errors will recelve up to 5 points deduction. Not including proper citations for your sources can be up to a 10 point deduction and plagiarized posts will recelve no credit. As with all discussion boards this semester, please follow rules of posting and use proper grammar and English