In this task we explore the third phase of the consumer decision process, which is the evaluation of alternatives. From the various television options listed below, which one would you choose on the basis of the six product attributes provided? On what basis did you make your choice? ACTIVITY/TASK Screen Size Warranty Brand A 100 cm Brand A 3 years Brand B 150 cm Brand B 2 years Brand C 100 cm Brand C 1 years Brand D 150 cm Brand D 3 years Brand E 80 cm Brand E 1 years Stereo Quality Brand Reputation Brand A OK Brand A Great Brand B Good Brand B Good Brand C Great Brand C Great Brand D OK Brand D Good Brand E Good Brand E OK Price Picture Quality Brand A $3,000 Brand A Good Brand B $4,000 Brand B Good Brand C $2,500 Brand C Great Brand D $4,000 Brand D Good Brand E $1,000 Brand E OK QUESTIONS 1. Which TV did you choose? Why did you consider this TV to be the best choice? 2. Which decision rule did your approach/selection most resemble 3. How helpful is it for marketers and retailers to understand the different types of decision rules/processes that consumers may use? 4. In what ways could they utilize this information