Evaluation: Rubric will follow. This is the culminating activity for the course. It will be worth $30\%$ of your final mark! DUE DATE: June $21$st $2022$

The purpose of this assignment is to provide you with an opportunity to learn the overall steps and details involved in starting an online business specifically in edupreneurship. By completing this task, you will demonstrate the skills necessary to start and launch a successful online business.

Your online business will consist of:

Part A: Website $($powered by Thinkific$)$

$$ A webpage explaining your program$/$course

$$ What will your prospects learn? What results can they expect? FAQ?

$$ Organized and clear

$$ Landing$/$Sales page

Part B: An online course$/$program $(1$ course$)$

$$ This is your information product

$$ Clear topic

$$ Engaging lessons

Part C: A lead magnet $($Created on a website page in Thinkific$)$

$$ A free resource of value for your prospects in exchange for their e$-$mail address

$$ This can be a downloadable PDF or mini training

$$ You can create a separate page using Thinkific and link your lead magnet to your landing

page

Part D: Marketing & Launch

$$ Select only $1$ launch style

$$ Prepare all your launch materials

$$ Launch day outline$/$schedule

Part E: Accounting $($only for BAT$4$M students$)$

$$ Create a balance sheet and projected income statement for your online business

$$ Consider all expenses such as advertising, website hosting, etc.

$$ What assets and$/$or liabilities would an online business have?

Submission

$$ You will submit your work via Brightspace

$$ Copy and paste the website link

$$ Your program and lead magnet should be clear and distinct

$$ Your website should contain lead magnet & program

$$ You must include your launch plan $(5$ step planning process$)$

$$ Include your Balance Sheet & Projected Income Statement $($BAT$4$M Students only$)$