Question: Even though Easy Speak Inc. and KM Com inc. operate in the same industry-telecommunications-each firm has a different and loyal customer base. While Easy Speak

Even though Easy Speak Inc. and KM Com inc. operate in the same industry-telecommunications-each firm has a different and loyal customer base. While Easy Speak inc. attracts young students and professionals through its efficient network coverage and pricing, KM Com Inc. attracts elderly customers solely due to its excellent customer service. Thus, both firms draw their strengths from distinct resource bundles. Which of the following assumptions of the resource-based model of competitive advantage does this scenario best ililustrate? Multiple Cholce resource imitation tesource mobility resource substitution resource heterogeneity

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