Question: Even though Easy Speak and KM Com operate in the same industry telecommunications each firm has a different and loyal customer base. While Easy Speak

Even though Easy Speak and KM Com operate in the same industry

telecommunications

each firm has a different and loyal customer base. While Easy Speak attracts students and professionals through its efficient network coverage and pricing, KM Com attracts elderly customers solely due to its excellent customer service. Thus, both firms draw their strengths from distinct resource bundles. Which of the following assumptions of the resource

-

based model of competitive advantage does this scenario best illustrate?

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