Question: Even though Easy Speak Inc. and KM Com Inc. operate in the same industrytelecommunications - each firm has a different and loyal customer base. While

Even though Easy Speak Inc. and KM Com Inc. operate in the same industrytelecommunications

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each firm has a different and loyal customer base. While Easy Speak Inc. attracts young students and professionals through its efficient network coverage and pricing, KM Com Inc. attracts elderly customers solely due to its excellent customer service. Thus, both firms draw their strengths from distinct resource bundles. Which of the following assumptions of the resourcebased model of competitive advantage does this scenario best illustrate?

Multiple Choice

resource imitation

resource mobility

resource substitution

resource heterogeneity

Even though Easy Speak Inc. and KM Com Inc. operate in

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