Question: Even though Exxon adapts its gasoline blends for different countries based on climate, the promotion message is unchanged: Put a Tiger in Your Tank. This

Even though Exxon adapts its gasoline blends for different countries based on climate, the promotion message is unchanged: "Put a Tiger in Your Tank." This type of global promotional strategy is known a: Even though Exxon adapts its gasoline blends for different countries based on climate, the promotion message is unchanged: "Put a Tiger in Your Tank." This type of global promotional strategy is known a: product customization. dual integration. product adaptation. product extension

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