Event organizers often use psychological principles to increase and accelerate ticket sales, such as utilizing the term
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Event organizers often use psychological principles to increase and accelerate ticket sales, such as utilizing the term "almost sold out" or "limited tickets available" to entice customers to quickly purchase tickets and play upon the fear thatthey might not be able to access a ticket if they do not buy now.Through reading more about the process of psychology used in sales, identify another example of how an event organizer could use these tactics in selling and promoting ticket sales (e.g., an organizer mightprovide tickets "starting at 10 dollars" in order to make sales?
Related Book For
International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
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