Question: Events, as product experiences, contain three elements: (1) The core service and benefits that the customer experiences. (2) Supplementary features that differentiate an event from

Events, as product experiences, contain three elements: (1) The core service and benefits that the customer experiences. (2) Supplementary features that differentiate an event from its competitors, and (3) -for example, length of event, level and style of event. The delivery process Service characteristics Augmented features Implementation methods

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