Question: Events, as product experiences, contain three elements: ( 1 ) The core service and benefits that the qustomer experiences, ( 2 ) Supplementary features that
Events, as product experiences, contain three elements: The core service and benefits that the qustomer experiences, Supplementary features that differentiate an event from its competitors, and for example, length of event, level and style of event.
The delivery process
Service characteristics
Augmented features
Implementation methods
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