Question: Every product has a perishable distinctiveness. Discuss this statement in the context of Product life Cycle in Marketing Management. Q.1. (b) SENG manufacture cameras. Last

Every product has a perishable distinctiveness. Discuss this statement in the context of Product life Cycle in Marketing Management.

Q.1. (b)SENG manufacture cameras. Last year its market share increased by 2% to 18%. Production is capital sensitive. Cameras have a short period life cycle. SENG spends $200m each year on extension strategies. The marketing manager thinks that an increase in market share will lead to higher profits.

i.Identify different possible reasons why cameras have a short product life cycle.

ii.Do you think that increase in market share will always lead to higher profits for SENG. Support your answer with relevant market example.

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