Examine how perceived value pricing influences the consumers perception of the value offering.

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Principles of Marketing

ISBN: 978-0133084047

15th global edition

Authors: Philip T. Kotler, Gary Armstrong

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Posted Date: Nov 17, 2023 01:35 AM

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Examine how perceived value pricing influences the consumers perception of the value offering.

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Perceived Value Pricing and Consumer Perception 1 Definition of Perceived Value Pricing Perceived value pricing is a strategy where the price of a product or service is set based on the perceived valu... View the full answer

Principles of Marketing

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