examining a company's performance, particularly comparing its financial ratios to the industry averages and providing insights about the firm's financial status. You should examine the ratios for at least 3 years. identifies the company's products, its competiveness within the industry, and major historical information/events affecting the company. gathers a relevant, comprehensive set of important financial ratios and statements for the appropriate time period. uses appropriate computing technologies to correctly compute crucial financial ratios, compares these figures to the industry averages, and provides informative graphs/statistical data. integrates the critical financial information into the analysis, accurately states his/her findings in the paper, and draws many important insights about firm's financial well-being?