Question: Executive Summary - Anthem Inc Situation Analysis - Internal Environment Review of Marketing Goals & Objectives Review of Current Marketing Strategy & Performance Review of

  1. Executive Summary - Anthem Inc
  2. Situation Analysis -
    1. Internal Environment
      1. Review of Marketing Goals & Objectives
      2. Review of Current Marketing Strategy & Performance
      3. Review of current and anticipated organizational resources
      4. Review of current and anticipated cultural and structural issues
    2. The Customer Environment
      1. Who are the firm's current and potential customers?
      2. What do customers do with the firm's products?
      3. Where do customers purchase the firm's products?
      4. When do customers purchase the firm's products?
      5. Why (and how) do customers select the firm's products?
      6. Why do potential customers not purchase the firm's products?

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