• Executive Summary: This should be no more than one page in length and should present a 'snapshot' of the report including your findings from the environmental audit and the strategic direction of the organisation. You should also include an overview of your recommendations with a brief rationale.
• Introduction: An introduction to the company's operations - in other words 'setting the scene'. This to include an overview of the organisation's operations, their proposed strategy, its financial situation, general state of the sector/industry (for example, is it in growth or decline) and its key competitors. It is expected that elsewhere in the report you will apply the models/concepts and frameworks to the organisation. This approach should underpin your knowledge and understanding of the organisation and the environment in which it operates.
• Analysis of the organisation's strategicposition in its industry- by using relevant businessKPIsin comparing the performance of the organization with that of its main competitors
• Analysis of the organisation's strategic direction: This needs to be undertaken with a clear identification of the methods by which the organisation's strategies have been pursued. You must useAnsoff matrix and BCG Matrix
• Critical evaluation of the organisation's strategy:This is in terms of its suitability, acceptability and feasibility(SAF Framework).
• Conclusions: