Question: Exercise 2 a ) 3 2 . 5 6 % b ) 2 5 . 1 4 % c ) Q = 1 3 0

Exercise 2
a)32.56%
b)25.14%
c)Q=1300 units
d)ES=846.7 units
e)353.3 units
f)28.1%
g) $33716
h) $24000
i)15.9%
j) about 1150 unitsExercise 2 FIGURE 14.6 Density Function FIGURE 14.7 Distribution Function
Flextrola, Inc., an electronics systems integrator, is planning to design a key component for their next-
generation product with Solectrics. Flextrola will integrate the component with some software and then
sell it to consumers. Given the short life cycles of such products and the long lead times quoted by
Solectrics, Flextrola only has one opportunity to place an order with Solectrics prior to the beginning of
its selling season. Flextrola's demand during the season is normally distributed with a mean of 1,000 and
a standard deviation of 600.
Solectrics' production cost for the component is $52 per unit and it plans to sell the component for $72
per unit to Flextrola. Flextrola incurs essentially no cost associated with the software integration and
handling of each unit. Flextrola sells these units to consumers for $121 each. Flextrola can sell unsold
inventory at the end of the season in a secondary electronics market for $50 each. The existing contract
specifies that once Flextrola places the order, no changes are allowed to it. Also, Solectrics does not
accept any returns of unsold inventory, so Flextrola must dispose of excess inventory in the secondary
market.
a) What is the probability that Flextrola's demand will be within 25 percent of its forecast?
b) What is the probability that Flextrola's demand will be more than 40 percent greater than its
forecast?
c) Under this contract, how many units should Flextrola order to maximize its expected profit?
For parts d through i, assume Flextrola orders 1,200 units.
d) What are Flextrola's expected sales?
e) How many units of inventory can Flextrola expect to sell in the secondary electronics market?
f) What is Flextrola's expected gross margin percentage, which is (Revenue - Cost)/Revenue?
g) What is Flextrola's expected profit?
h) What is Solectrics' expected profit?
i) What is the probability that Flextrola has lost sales of 400 units or more?
j) A sharp manager at Flextrola noticed the demand forecast and became wary of assuming that
demand is normally distributed. She plotted a histogram of demands from previous seasons for
similar products and concluded that demand is better represented by the log normal
distribution. Figure 14.6 plots the density function for both the log normal and the normal
distribution, each with mean of 1,000 and standard deviation of 600. Figure 14.7 plots the
distribution function for both the log normal and the normal. Using the more accurate forecast
(i.e., the log normal distribution), approximately how many units should Flextrola order to
maximize its expected profit? (Answer the question by visually inspecting the graph)
 Exercise 2 a)32.56% b)25.14% c)Q=1300 units d)ES=846.7 units e)353.3 units f)28.1%

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