Exercise $3$B Develop a Competitive Profile Matrix for Coca$-$Cola

Purpose

Monitoring competitors' performance and strategies is a key aspect of an external audit. This exercise is designed to give you practice in evaluating the competitive position of organizations in a given industry and assimilating that information in a CPM$.$

Instructions

Step $1$ Turn back to the Cohesion Case and review the section on competitors $($p$.28).$ Also view online resources that compare Coca$-$Cola with Pepsi. Use the sources listed in Table $3-7.$

Step $2$ Prepare a CPM that includes Coca$-$Cola, Pepsi, and Dr Pepper.

Step $3$ Turn in your CPM for a classwork grade.