Exercise 3: Fill in the blank (30 points-5 points each) C. a. appeal is an attempt to stir up positive or negative emotions to motivate a purchase. b. Baby bottles containing BPA is an example of a product that cause customers to complain about its marketing. is the organized movement of citizens and government agencies to improve the rights and power of buyers in relation to sellers d. When companies cause their products to become obsolete before they actually should need replacement they are accused of planned e. television marketing involves 60 to 120 seconds advertisements that describe products or give customers a toll free number or a website for ordering. f. Social responsibility is a theory believes that businesses, in addition to maximizing shareholder value, have an obligation to act in a manner that benefits