Question: Exercise 4B Alternative Strategies for Petronas Purpose This exercise will give you practice labeling hypothetical strategies that a firm could pursue. Instructions For each of

Exercise 4B Alternative Strategies for Petronas Purpose This exercise will give you practice labeling hypothetical strategies that a firm could pursue. Instructions For each of the strategies listed below, identify a hypothetical strategy that you believe may be good for Petronas to pursue. Refer to Chapter 6 for a description of the strategies. 1. Forward Integration 2. Backward Integration 3. Horizontal Integration 4. Market Penetration 5. Market Development 6. Product Development 7. Related Diversification 8. Unrelated Diversification 9. Retrenchment 10. Divestiture 11. Liquidation

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