Exercise 8.1Lockheed Martin

http://www.lockheedmartin.com/us/who-we-are/ethics.html

1.Read about ethics at Lockheed Martin.How has the firm successfully integrated marketing ethics throughout its corporate culture and marketing program?

2.Visit the company's Integrity Minute page and view the latest video series (http://www.lockheedmartin.com/us/who-we-are/ethics/iminute.html).Do you feel that training materials like these are effective in establishing an ethical culture at Lockheed Martin?

Exercise 8.2McDonald's

http://www.aboutmcdonalds.com/mcd/sustainability/our_focus_areas.html

1.Read about McDonald's social responsibility initiatives.How has McDonald's integrated social responsibility with its marketing strategy?

2.Are you surprised at McDonald's level of involvement in giving back to its communities?Other than Ronald McDonald House Charities, why have most consumers never heard of McDonald's many philanthropic initiatives?