Exhibit 11 : Current Income Statement with Option 2 Current Income Statement with Option 2 No. of stores 64 Expected unit sales 5,500,000 Average Retail Price $2.70 Expected Revenue + Revenue of 13M Units $27,850,000 $27,850,000=$14,850,000+$13,000,000 (100%) Cost per Unit $0.99 Cost of Goods Sold + Cost of Good for current 13M Units $13,635,000.00 $13,635,000=$5,445,000+$8,190,000 (49%) Gross Profit $14,215,000 51% Expenses Slotting Expenses $2,560,000 9% Advertising Expense $2,210,000 8% Broker Fees $594,000 2% Sales Force $1,720,000 6% Marketing Staff $510,000 2% Research & Development $390,000 1% Trade Promotions $4,096,000 15% Total Expenses $12,080,000 Net Income $2,135,000 8%