EXPERIENCE

Case Study

Oretchen Cussier $C-c00($she$)($Chief opuratian

wayne $$ moved Troy & shaarn Should an organic lettuce farm close a distribution center that is reaching customers but losing money? by William A$.$ Sahlman and Alison Berkley Wagonfeld

kurt convey. $$ The Experts The Mission foruder of Bald win farm $-1993$ Versus the Bottom Line of Earthbound Farm.

T$.$ Gary Regers is the retired chairman and CEO of Dreyer's Grand Ice Cream.

HBR$\text{'}$s fictional case studies present dilemmas faced by real leaders and offer solutions from experts. This one is based on the HBS Case Study "Earthbound Farm" $($case no$.807061),$ by William A$.$ Sahlman and Alison Berkley Wagonfeld. It is available at

hbr$.$org.

$2$ Harvard Business Review October $2011$