Question: The _ _ _ _ _ _ _ _ _ _ is the idea that an organization should ( 1 ) strive to satisfy the

The __________ is the idea that an organization should (1) strive to satisfy the needs of consumers and (2) while also trying to achieve the organization's goals. (Chapter 1)
a.
market orientation
b.
marketing program
c.
societal marketing concept
d.
customer value proposition
e.
marketing concept

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