Explain Apple's business and IT strategy. What, in specific, aspect in the strategy you believe boosted Apple?

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Global Marketing management

ISBN: 978-0470505748

5th edition

Authors: Masaaki Kotabe, Kristiaan Helsen

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Posted Date: Mar 18, 2024 11:26 PM

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Explain Apple's business and IT strategy. What, in specific, aspect in the strategy you believe boosted Apple?

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Apples business and IT strategy are closely intertwined as the company has built its success on a combination of innovative products seamless user experiences and cuttingedge technology Heres an overv... View the full answer

Global Marketing management

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