Explain how the family influences the purchasing decision process. Consider variables such as the 20th century family versus the 21st century family; the role that women play within the family group, and especially the independent woman who works outside the home. Provide a specific example that occurs in the United States or the region or country where you reside

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The family has always played a crucial role in influencing the purchasing decision process but the dynamics have evolved significantly from the 20th c... View the full answer