Explain in detail with examples how marketers can use a variety of techniques to create brand personality." 3 points Your answer 3 points Explain the factors such as retail setting, store image, atmospherics and salesperson can impact consumer decision making. Your answer 3 points Explain the importance of consumer decision making as a central part of consumer behaviour and how consumer evaluate and choose products varies widely depending on various factors. Your answer 3 points Explain the importance for consumer researchers to understand the nature and power of attitudes with emphasis on affect, behaviour and cognition