Explain the concept of competitive intelligence and its significance in international marketing. How can companies gather and

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Explain the concept of competitive intelligence and its significance in international marketing. How can companies gather and utilize competitive intelligence effectively on a global scale?

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Global Marketing management

ISBN: 978-0470505748

5th edition

Authors: Masaaki Kotabe, Kristiaan Helsen

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Posted Date: Oct 30, 2023 01:41 AM

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Explain the concept of competitive intelligence and its significance in international marketing. How can companies gather and

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Competitive intelligence is the process of systematically gathering analyzing and using information about competitors market trends and the external b... View the full answer

Global Marketing management

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