Question: Explain the critical problem that the start-up attempts to solve. Include industry overview historical and future outlook. 2 pages Identify the factors influence the future

Explain the critical problem that the start-up attempts to solve. Include industry overview historical and future outlook. 2 pages

Identify the factors influence the future of the start-up company in UAE. 3 pages

Conduct PESTLE analysis to support your answer.

Identify the SWOT for the start-up company.

Identify the key segments of relevance. Use all segmentation approaches discussed in class. Justify the segments that you would target. 2 pages

6. Determine the positioning strategy for the start-up company for selected target segments

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