Question: Explain the difference between a consumers actual needs and his/her perceived needs (wants) and give an example of each one. Also explain the reason that

Explain the difference between a consumers actual needs and his/her perceived needs (wants) and give an example of each one. Also explain the reason that this is important information for a marketer to know.

What is the difference between mass markets and target markets? Give two examples of how a marketer can use market segmentation in determining a target market.

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