Question: Explain the difference between line extensions and product category extensions. Research and provide an example of each that is not in your textbook. Explain the

Explain the difference between line extensions and product category extensions. Research and provide an example of each that is not in your textbook.

Explain the difference between the umbrella branding approach and the house of brands approach. What are the advantages and disadvantages of each approach. Provide an example of each that is not in your textbook.

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