explain the information given for year $11$ for AC camera marketing AC Camera Marketing

Action$-$Capture Camera Marketing Decision Entries Table

North America Europe$-$Africa Asia$-$Pacific Latin America

Average Wholesale Price to Retailers $($$$/$unit$)$

$

$450$

$

$435$

$

$365$

$

$360$

Buyer Appeal Variables Generated from Product Design Decisions P$/$Q Rating $6\mathrm{.}96\mathrm{.}96\mathrm{.}96\mathrm{.}9$

No$.$ Of Models $4$ models $4$ models $4$ models $4$ models

Retailer Support Budget $($$$000$s$)$

$

$2400$

$

$2000$

$

$2000$

$

$1500$

Projected Support Expenditures Per Unit Sold $$9\mathrm{.}38$ per unit $$8\mathrm{.}34$ per unit $$7\mathrm{.}33$ per unit $$7\mathrm{.}40$ per unit

Advertising Budget $($$$000$s$)$

$

$3600$

$

$3200$

$

$2500$

$

$2500$

Website Displays$/$Info $($$$000$s$)$

$

$2500$

$

$2000$

$

$1500$

$

$1500$

Sales Promotions $($number of weeks $|\%$ discount$)$

Warranty Period $(60$ days, $90$ days, $120$ days, $180$ days, $1$ year$)$

Expected Claim Rate $(\%)|$ Repair Cost $($$$000$s$)$

$18\mathrm{.}3\%$

$$2,335$

$18\mathrm{.}3\%$

$$2,190$

$18\mathrm{.}3\%$

$$2,490$

$18\mathrm{.}3\%$

$$1,850$

Market Segment Statistics Table

Market Segment Statistics Year $10$ Actual Year $11$ Projected Year $10$ Actual Year $11$ Projected Year $10$ Actual Year $11$ Projected Year $10$ Actual Year $11$ Projected

AC Camera Demand and Market Share Unit Demand $(000$s$)278\mathrm{.}3255\mathrm{.}8252\mathrm{.}6239\mathrm{.}8262\mathrm{.}2272\mathrm{.}8189\mathrm{.}4202\mathrm{.}6$

Market Share $(\%)14\mathrm{.}3\%12\mathrm{.}6\%14\mathrm{.}3\%13\mathrm{.}1\%14\mathrm{.}3\%14\mathrm{.}1\%14\mathrm{.}5\%14\mathrm{.}6\%$

Year $10$ Year $11$ Year $10$ Year $11$ Year $10$ Year $11$ Year $10$ Year $11$

Retail Outlets

$($number willing to carry

the company's product line$)$ Multi$-$Store Chains $5961556053554655$

Online Retailers $15616913215211613293115$

Local Retail Shops $5,4905,7705,0505,8004,7005,0002,9133,840$

Price$-$Cost$-$Profit Breakdown Table

Price$-$Cost$-$Profit Breakdown $ Per Unit $ Per Unit $ Per Unit $ Per Unit

Revenue Projections Wholesale Price

$450\mathrm{.}00$

$435\mathrm{.}00$

$365\mathrm{.}00$

$360\mathrm{.}00$

$$ Promotional Discounts

$-3\mathrm{.}46$

$-3\mathrm{.}34$

$-2\mathrm{.}81$

$-2\mathrm{.}77$

$\backslash$pm Exchange Rate Adjustment

$0\mathrm{.}00$

$-7\mathrm{.}31$

$-8\mathrm{.}44$

$5\mathrm{.}62$

Net Revenues

$446\mathrm{.}54$

$424\mathrm{.}34$

$353\mathrm{.}75$

$362\mathrm{.}85$

Operating Cost Projections Cost of Units Assembled

$226\mathrm{.}42$

$226\mathrm{.}42$

$226\mathrm{.}41$

$226\mathrm{.}42$

Delivery Cost$($shipping $/$ import duties$)$

$6\mathrm{.}00$

$23\mathrm{.}40$

$27\mathrm{.}90$

$27\mathrm{.}60$

Marketing Costs

$33\mathrm{.}23$

$30\mathrm{.}03$

$21\mathrm{.}99$

$27\mathrm{.}15$

Administrative Expenses

$8\mathrm{.}25$

$8\mathrm{.}25$

$8\mathrm{.}26$

$8\mathrm{.}25$

Total Operating Costs

$273\mathrm{.}90$

$288\mathrm{.}10$

$284\mathrm{.}56$

$289\mathrm{.}42$

Operating Profit $172\mathrm{.}64136\mathrm{.}2469\mathrm{.}1973\mathrm{.}43$

Operating Profit Margin $($operating profit $-$: net revenues$)38\mathrm{.}7\%32\mathrm{.}1\%19\mathrm{.}6\%20\mathrm{.}2\%$

Competitive Assumptions Decision Entries Table

Competitive Assumptions North America Europe$-$Africa Asia$-$Pacific Latin America

Anticipated Industry Average

Marketing Efforts in Year $11$ Price to Retailers

$

per unit

$

per unit

$

per unit

$

per unit

P$/$Q Rating

Number of Models

models

models

models

models

Retailer Support

$

per unit

$

per unit

$

per unit

$

per unit

Advertising Budget

$

$($$$000$s$)$

$

$($$$000$s$)$

$

$($$$000$s$)$

$

$($$$000$s$)$

Website Displays

$

$($$$000$s$)$

$

$($$$000$s$)$

$

$($$$000$s$)$

$

$($$$000$s$)$

Sales Promotions

Warranty Period

days

days

days

days

Student Decisions & Reports Program, v$3\mathrm{.}15\mathrm{.}4$