Explain the micro-environment part. Wide information or explanation.

Market Segments Micro- Importance Opportunity Participants environment or threat OFT Who are factors High Medium Low they? What's happening with those people companies? Customer's Household Household &the customer one who purchases product to the key High accounts to satisfy Their needs Customer's Other Water Who deliver competitors Refilling products to the [current, Station household High T potentially Supplier to Aqua de Aqua de Lipa is the CUSTOMer Lipa one who supplies water to the key High accounts