• Explain the rationale why it is important to set clear and compelling objectives in a company global strategy.
• Discuss the pitfalls due to the lack of clear and compelling objectives in the global strategy.
• Managers use various frameworks to organize strategic planning. Most frameworks follow a similar logic and share common steps. What are the common steps that are used by most managers to organize strategic planning?
• Define value chain and discuss how companies can design and manage their value chain to create values for their companies. Support your answer with a real-life example.
• Define value proposition and discuss how a company's value proposition can add international expansion. Support your answer with a real-life example.