Question: Explain the relationship between search engine optimization (SEO) and pay per click (PPC).Dodson when explaining the way PPC works goes on saying Those are the

Explain the relationship between search engine optimization (SEO) and pay per click (PPC).Dodson when explaining the way PPC works goes on saying "Those are the product of PPC-savvy digital marketers, reaping the benefits of high click-through rates (CTRs) by paying a little extra" How does this idea play with the notion of SEO analyzed?

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