Question: Pay Per Click /Search Energy Optimization Explain the relationship between search engine optimization (SEO) and pay per click (PPC).Dodson when explaining the way PPC works

Pay Per Click /Search Energy Optimization

Explain the relationship between search engine optimization (SEO) and pay per click (PPC).Dodson when explaining the way PPC works goes on saying "Those are the product of PPC-savvy digital marketers, reaping the benefits of high click-through rates (CTRs) by paying a little extra" How does this idea play with the notion of SEO analyzed in the book and in class? In your example, show a real or hypothetical situation in which these two approaches are used in a product or business-facing intense competition.In your reflection, discuss why some digital marketers are reluctant to use PPC strategies even when evidence shows otherwise

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