Question: Q3 PPC/SEO Explain the relationship between search engine optimization (SEO) and pay per click (PPC).Dodson when explaining the way PPC works goes on saying Those

Q3 PPC/SEO Explain the relationship between search engine optimization (SEO) and pay per click (PPC).Dodson when explaining the way PPC works goes on saying "Those are the product of PPC-savvy digital marketers, reaping the benefits of high click-through rates (CTRs) by paying a little extra" How does this idea play with the notion of SEO analyzed in the book and in class?

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