1. Explain the significance of strategy for a successful business.
2. Watch the video of Starbucks' SWOT Analysis, and explain the SWOT Analysis of Starbucks. Recreate and use the table provided to help organize your thoughts (this can be the submission for this question)
    

Internal Environment
What are our strengths? -       Manufacturing efficiency -       Skilled workforce? -       Good market share? -       Strong financing -       Superior reputation?	What are our weaknesses? -       Outdated facilities -       Inadequate Research and Development -       Obsolete tech -       Weak management -       Past planning failures
External Environment
What are our opportunities? -       Possible new markets -       Strong economy -       Weak market rivals -       Emerging tech -       Growth of the existing market	What are out threats? -       New competitors -       Shortage of resources -       Changing market tastes -       New regulations -       Substitute products

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2. Compare and contrast the mission statements of StarbucksLinks to an external site. and McDonald'sLinks to an external site.. Don't just state what is similar and different, analyze the influence this has on the planning, and strategic management of the two companies.
3. State the competitive advantage of each of the companies listed below. Justify your answers with examples from the company's vision, mission and/or purpose statements.
   1. Walmart
   2. Microsoft
   3. Tim Hortons
4. Read the Hudson bay Company Case Study Download Case Study and then answer the following questions.
   1. Using only the information presented in the case study create a SWOT Analysis for HBC.
   2. Using only the information presented in the case study create a PEST Analysis for HBC.
   3. Describe the competitive strategy used by HBC prior to its sale to Zucker and NRDC. What strategy has HBC adopted since the sale?
   4. As a strategic consultant hired by HBC, discuss what strategies and implementation processes you would recommend for capitalizing on its Olympic success.